About RafflesPlus
RafflesPlus offers a better way to deliver charitable lotteries in Canada—built from the ground up. With 45+ years of combined experience, we’ve created a raffle delivery system focused on what works best for buyers, regulators, and the lottery marketplace.
RafflesPlus is lead by two of Canada's most recognized and successful charity lottery pioneers. Together, we have raised more than $200 million for the non-profit sector through effective strategy, gaming innovation and sales program delivery. You can expect the most well-considered insights in the industry plus a lot more from your engagement with RafflesPlus.
Our Services
Explore our range of comprehensive raffle planning and delivery services designed to address your specific fundraising needs and drive sustainable growth.
Strategic Raffle Consulting
Unlock the full potential of your raffle with a data-driven program evaluation from RafflesPlus. We analyze operations, compliance, budgeting, and growth opportunities to deliver clear, actionable recommendations that strengthen performance and maximize funds for your cause.
Raffle Management and Delivery
Best-in-class lottery management—plus smarter execution, lower costs, and less effort. RafflesPlus designs, plans, and manages your program end-to-end, streamlining operations and reducing internal overhead so you get a professionally run, high-performing raffle with more time and resources focused on your mission.
Marketing Activity and Engagement
We build marketing strategies tailored to your program’s needs—plus flexible support choices to match your brand's needs. RafflesPlus brings together targeting, creative, and optimization to strengthen engagement and ticket sales.
Integrated Fundraising
Fundraising that works with your brand, plus the alignment needed for stronger results.
RafflesPlus aligns your raffle with broader fundraising goals to create a smooth, consistent supporter experience and support long-term growth.
Why Choose RafflesPlus?
Expert Business Advice
Whether you need a complete end-to-end raffle designed and delivered, or a fresh evaluation of your existing program, we’ve got you covered. We aim to be more than just a lottery fulfillment provider—we are lottery industry experts you can call on to enable your success.
Strategy
Bespoke Raffle Solutions
Analysis
Trusted Data-Driven Insights
Development
Innovative Growth Approaches
Implementation
Security and Compliance
Experience You Can Trust
80+
Clients Served
400+
Raffles Completed
45+
Years Lottery Experience
$500
Million Fundraised
What Can You Expect?
When it comes to all things raffle-related, we know what works, what it costs, and importantly, how to do it better, faster, and more efficiently.
With RafflesPlus, everything is managed and delivered smoothly and transparently—so you can focus on your mission while we handle the rest.
Expertise means higher revenue at a much lower cost
Service quality without trade-offs
Every part of your lottery—from technology and marketing to fulfillment—is delivered by a proven specialist who is current on every requirement, creating an expert ecosystem that consistently outperforms any single-vendor model. You get more ticket sales, fewer missed opportunities, and stronger year-over-year growth.
Reduced complexity so you stay mission focused
We take full ownership of operations, vendor performance, and quality control, while you receive clear, actionable updates without day-to-day burdens, allowing your team to stay focused on supporting the community and advancing your mission.
Meet Our Leadership
The key personnel at RafflesPlus brings decades of hands-on senior-level experience delivering charitable raffles and studying how lottery programs succeed. With deep backgrounds in lottery operations, regulatory environments, consumer behaviour, and performance analysis, we combine practical delivery experience with strategic insight. This blend allows us to design, evaluate, and support raffle programs that are well-aligned, data-informed, and built to perform—grounded in real-world results, not theory.
SHANE SIMMONS
As the founder of RafflesPlus, Shane is proud to continue his legacy of involvement in managing charitable lotteries that began in 1989.
In 2011, he turned this passion into a profession by accepting a senior leadership position at a Canadian lottery management firm. In this role, Shane has helped hundreds of charities thrive with innovative thinking, exceptional client relationships, and quality program delivery.
JASON AZMIER
Recognized as one of Canada's foremost charitable lottery experts, Jason has been researching and publishing on the gaming industry and consumer behaviour for almost 30 years. For the last decade, he has been actively designing and managing many of Canada's most popular charity lottery programs that have raised over $60 million a year.
Through RafflesPlus he is pleased to be able give back to the community by sharing these well-earned experience and marketing insights for the betterment of worthy causes.
Our Clients
We have worked with some of Canada’s most established charitable organizations—groups that rely on raffles to fund critical programs and create lasting impact.
Our raffle experience spans a wide range of causes, including:
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Healthcare & Medical Research - Foundations supporting hospitals, cancer care, and emergency care initiatives.
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Community & Social Impact - Organizations focused on family support and improving quality of life across communities.
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Children & Youth Services - Charities dedicated to education, wellness, and opportunities for young people and families.
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Animal Welfare & Conservation - Groups protecting wildlife, supporting service animals, and preserving Canada’s natural environment.
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Provincial & Regional Health Foundations - Established nonprofits running high-profile home, vehicle, and cash raffles at scale.
Whether supporting a flagship home raffle or helping refine an established program, we partner with organizations that take their fundraising seriously—and expect the same from their advisors.
Testimonial
"RafflesPlus brings a warm and friendly touch to the world of charitable lotteries, backed by a team of Canada’s most experienced raffle experts.​
With their innovative ideas and deep industry insights, they help organizations unlock the full potential of their lottery programs while keeping everything simple and compliant.
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When you partner with RafflesPlus, you’re not just gaining a service provider; you’re joining a community dedicated to your success and growth!"
Sheree Allison
Executive Director, Big Brothers Big Sisters / Boys and Girls Clubs of Miramichi, New Brunswick
