01
Recognizable raffle branding
Develop a distinctive raffle identity, from name and look to key messages, that supporters recognize at a glance and connect with your organization.
Stand out in a crowded market
A raffle people recognize.
A plan that sells tickets.
Supporters see many raffles competing for their attention. We help yours stand out with strong, recognizable branding and a clear promotion plan that turns attention into ticket sales.
Let’s talk about your raffle ↗Marketing & engagement
Get noticed.
Get remembered.
With more charity raffles competing for the same supporters, a good cause alone is not enough to get noticed. Your raffle needs a look and message people recognize at a glance, and a clear plan for reaching them at the right moments. We build a raffle brand that is unmistakably connected to your organization, then map out how and when to promote it, using our proprietary AI-supported analytical tools to develop buyer insights that guide targeting, messaging, and spend. The goal is simple: turn attention into ticket sales.
We start with your needs and agree on the right scope of support for your organization.
Where we can help
How we help your
raffle stand out.
02
Clear promotion plan
Map out what goes out, where, and when across the campaign, built around your draw dates and key sales moments.
03
Audience & targeting
Understand purchase patterns and focus promotion on the supporters most likely to buy, so your budget is not spread thin.
04
Turning attention into ticket sales
Give every message a clear reason to act and a simple path to purchase, so interest becomes tickets bought.
05
Performance & optimization
Track how promotion is converting and adjust targeting, messaging, and spend while the campaign is still running.
Working together
From a recognizable brand to ticket sales.
Define what sets you apart
Review your raffle, brand, supporters, and the other raffles competing for their attention.
Build the brand and the plan
Bring a recognizable raffle identity, targeting, and messaging together in one clear promotion plan.
Promote, measure, refine
Run the plan, watch what drives ticket sales, and use those insights to improve as you go.
Before you decide
What to know
before we start.
How do you help our raffle stand out from others?
We start by looking at how your raffle appears next to the others your supporters see, then build a distinctive, recognizable identity and messages that tie it clearly to your organization and cause.
What is included in a promotion plan?
An outline of your audiences, key messages, channels, and timing, built around your draw dates and sales milestones, with budget guidance and the measures used to track ticket sales.
What information do you need to begin?
Your brand guidelines, past raffle campaign materials and ticket sales results, any supporter data you are able to share, and your budget and key dates.
What is the typical timing?
Support can cover a single raffle campaign or continue across every draw in your lottery program. We agree on scope and a schedule at the start, built around your key dates.
How do our existing team and agencies fit in?
We work alongside your marketing team, agency, and media suppliers, providing branding direction, the promotion plan, insight, and coordination, or taking on specific activity where it helps.
What does our organization remain responsible for?
Your organization approves messaging and creative, owns its brand and supporter data, and remains accountable for how it communicates with supporters. We recommend, coordinate, and report.
Will the raffle campaign reflect our brand?
Yes. The marketing approach is tailored to your raffle and your organization’s brand.
Explore more
Support for the bigger picture.
Let’s talk about
what’s possible.
Tell us about your program and where you want to go.